Course Orientation and Overview
- Introduction to the Course Structure, Objectives, and Expectations
- Discuss the importance of a strategic approach to job searching for Individual Contributor Roles.
- Overview of the Importance of Personal Branding and Professional Networking for Individual Contributors
- Emphasize the role of a strong personal brand and robust professional network in securing Elite IC positions.
Understanding the Importance of Personal Branding for Professionals
- Explanation of What Personal Career Branding Is and Why It Matters for Managers
- Discuss how a strong personal brand can differentiate candidates in a competitive job market.
- Discussion of Successful Examples of Managers with Strong Personal Brands
- Analyze case studies of prominent Individual Contributors and the elements of their personal brand.
Building a Strong LinkedIn Profile for Professionals
Crafting an Engaging LinkedIn Headline and Summary
- Guidelines for Creating an Attention-Grabbing Headline and a Compelling Summary
- Tailor these sections to highlight industry skills, role skills and career achievements.
Highlighting Skills and Endorsements
- How to List and Prioritize Your Skills on LinkedIn
- Focus on problem solving and impact skills in your individual role
- Strategies for Gaining Endorsements and Credibility
- Encourage participants to seek endorsements from colleagues and industry peers and how to ask for those.
Showcasing Your Work Experience and Achievements
- Guidance on Effectively Presenting Your Work History, Accomplishments, and Projects
- Emphasize the use of quantifiable metrics to demonstrate your impact in your role based.
- Using Quantifiable Metrics to Demonstrate Your Impact
- Provide examples of how to quantify achievements (e.g., increased sales, improved team performance).
Content Strategy for Thought Leadership
Creating Valuable Content for LinkedIn
- Types of Content That Perform Well on LinkedIn for Managers
- Discuss the importance of sharing industry insights, advice in solving problem, and thought leadership on best practices.
- Ideas for Content Topics Relevant to Individual Contributors
- Provide a list of topics such as change management, team building, and strategic planning.
Writing Effective Articles and Posts
- Writing Techniques for Engaging Articles and LinkedIn Posts
- Teach participants how to write compelling narratives that showcase their expertise.
- Incorporating Storytelling and Thought Leadership into Your Content
- Provide examples of effective storytelling in professional content.
Networking and Relationship Building on LinkedIn
- Strategies for Connecting with Industry Professionals and Decision-Makers
- Teach participants how to identify and connect with key industry figures.
- Tips for Maintaining a Quality Network
- Discuss best practices for staying engaged with connections.
- Explanation of the Hidden Job Market and how to Navigate it
- Teaching what the hidden job market is the 80/20 rule
- Teach how to search in the hidden job market
- How to approach the Job Search like a Business Consultant solving a problem
Engagement Strategies with you Connections
- Techniques for Active Engagement, Such as Commenting, Liking, and Sharing Content
- Emphasize the importance of active participation in your network.
- Building Meaningful Online Relationships
- Provide strategies for developing deeper professional relationships.
- Reaching Out to Industry Leaders and Mentors
- Approaches for Initiating Conversations with Influential Figures
- Teach effective methods for reaching out and starting conversations.
- Crafting Effective Connection Requests and Messages
- Provide templates and examples of successful outreach messages.
Navigating Linkedin Groups and Communities
- Benefits of Joining and Participating in LinkedIn Groups
- Discuss how groups can provide networking opportunities and industry insights.
- Guidelines for Contributing to Discussions and Establishing Expertise
- Teach participants how to effectively contribute to group discussions.
- Strategies for Continuous Leadership Development
- Provide resources for ongoing leadership training and development.
- How to use LinkedIn Learning for Job Opportunities and Career Growth
- Leveraging Your LinkedIn Network and Profile for Job Searches
- Teach how to use LinkedIn’s job search features and network connections.
- Strategies for Positioning Yourself as a Desirable Candidate
- Discuss how to tailor your profile and interactions to attract recruiters and hiring managers.