Course Title: Leadership Brand Mastery for Aspiring Tech and Business Professionals
- Objective: Equip early-career professionals with the tools to build a compelling personal brand, attract opportunities, and confidently grow their careers using LinkedIn.
Modules:Foundations of Leadership Branding:
- Understanding personal branding in a digital world
- Defining your unique value proposition
- Identifying career goals and aligning your brand
LinkedIn Profile Optimization:
- Crafting an engaging headline and summary
- Using keywords to boost discoverability
- Showcasing achievements and career aspirations
Content Strategy for Early Career Professionals:
- Posting updates that build credibility
- Sharing industry insights to demonstrate knowledge
- Engaging with thought leaders and professionals
Networking Fundamentals:
- Building a professional network
- Sending effective connection requests
- Maintaining relationships with mentors and colleagues
Job Search and Career Growth on LinkedIn:
- Leveraging LinkedIn Jobs
- Reaching out to recruiters and hiring managers
- Preparing for interviews using LinkedIn insights