Hiring Strategies for Founders Building The Engine

Hiring isn’t just about filling seats — it’s about building the team that will move your business forward. In this session, you’ll learn how to hire smarter by creating a simple, scalable hiring plan that matches your real business needs.

In this session, you’ll learn how to:

• Define the first 2–4 roles that unlock real growth
  Strategy: Use a “Workload Drain + Growth Map” to identify what you should delegate AND what drives revenue.
  Example: A founder realized a $65K project manager would free them up to close $200K more in deals.
  
  
• Create a hiring roadmap by phase, not panic
  Strategy: Plan hires around revenue or operational milestones — not fire drills.
  Example: “After our first 20 clients, we’ll need customer success support.”
  
  
• Avoid the ‘Swiss Army Knife’ trap
  Strategy: Hire specialists with stretch potential, not generalists who burn out.
  Example: Instead of a “do-it-all ops lead,” hire a solid coordinator + contract finance support.
  
  
• Use your founder brand to attract top talent
  Strategy: Write value-forward job posts and share your mission on LinkedIn.
  Example: A simple founder post about mission + culture brought in 4 high-fit candidates.
  
  
• Decide when to outsource vs. hire in-house
  Strategy: Use the “Strategic Core” test: is this function part of your brand promise?
  Example: Outsourced bookkeeping made sense, but in-house client success did not.